Viral Advertising
In order to revitalize awareness of the model historically positioned for its solidity, VW produced magnetic panels printed with deep scratches and obvious dents which could be applied to car doors. Car owners approached their cars and saw the damage only to discover with a smile that is a panel s...
Advertising Agency: Unknown. Nike denied to be involve in this advert and no one blame they.
"YOU MAY NOT SURVIVE THE BLAST but your shoes will"
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Advertising Agency: Unknown
This ad is from the early 2003. PUMA officials denied that they made this ad and threatened to sue anyone who posted it. In January 2006 Peter Kim (ex PUMA International Marketing Manager) solved the mystery aroud this viral ad:
What really happened - a small Eas...
