Ford Focus 2008 Ads
Really surprising. Ford Focus 2008
If you think that Ford has money for original advertisements, think again. This concept was used before (I can't remember where). Advertising Agency: Zubi Advertising, Miami, USA
VP Creative Director: Andrés Ordoñez / Group Creative Director: Ivan Calle / Associate Group Creative Director: Mauricio Candela / Art Director: Mauricio Candela/Ivan Calle / Copywriter: Juan Lagos / Photographer: Gary Land This is Ford's latest TV campaign : "Oh My Gosh" which is made from the same guys as the prints above. [MEDIA=8] The song for this commercial was an original song created specifically for the Focus Hispanic TV spot. Composers Alberto Slezynger and Pablo Caceres remake an 80's sounding track with an annoying sound.
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For a car advertisement, i think the Cartoon effect is not a smart approach. It shows only the "Simply Surprising" idea, BUT surprising through what? Where is the shinning car?
maybe the same concept, using real people, car would have been better.
"really surprising" sorry ... the writing is toooo small ...
The concept was done by Volkswagen, for the new Beetle. But, obviously, Mullen did a much better job.
This concept had been done a zillion times. And the execution and acting are too cliche. Commercials like these make look hispanic community as lousy and stupid. Next time Ad Agency should put more brain or Ford should hire better people .
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