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Volkswagen Polo - Small but Strong

In order to revitalize awareness of the model historically positioned for its solidity, VW produced magnetic panels printed with deep scratches and obvious dents which could be applied to car doors. Car owners approached their cars and saw the damage only to discover with a smile that is a panel signed: 'Volkswagen Polo, small but strong'.

Volkswagen Polo - Small but Strong
Volkswagen Polo - Small but Strong

Advertising Agency: DDB, Milan, Italy
Creative Director/Copywriter: Vicky Gitto / Art Director: Francesco Guerrera

DDB London and Volkswagen made back in 2005 a better viral commercial.

Submitted by michael on Thursday, October 23, 2008
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