Skip to Content

Volkswagen Polo - Small but Strong

In order to revitalize awareness of the model historically positioned for its solidity, VW produced magnetic panels printed with deep scratches and obvious dents which could be applied to car doors. Car owners approached their cars and saw the damage only to discover with a smile that is a panel signed: 'Volkswagen Polo, small but strong'.

Volkswagen Polo - Small but Strong

Advertising Agency: DDB, Milan, Italy
Creative Director/Copywriter: Vicky Gitto / Art Director: Francesco Guerrera

DDB London and Volkswagen made back in 2005 a better viral commercial.

michael's picture
Submitted by michael on Thu, 10/23/2008 - 15:37
  • 3249 reads
Anonymous's picture
Submitted by Anonymous (not verified) on Fri, 09/04/2009 - 03:30.

nice review...

Post new comment

The content of this field is kept private and will not be shown publicly.
Home
Similar entries

  • Volkswagen Polo GTiVolkswagen Polo GTi

    3 Volkswagen Polo GTi ads in one movie: Those ads were displayed in the festival Cannes Lions of 2006 under the title:Polo GTi: not for beginners [via]

  • Volkswagen Golf GTIVolkswagen Golf GTI

    Advertising Agency: DDB, Berlin, Germany Just 5.9 kilograms per horsepower. The Golf GTI Edition 30.

  • Sony VAIO adsSony VAIO ads

    'Lightweight like no other.'This campaign is simply hinting at the idea that the laptop is so small that you can loose it if it's strong wind. Advertising Agency: Ignited, Los Angeles, USA Exe ...

  • Sony Ericsson's innovative ad campaignSony Ericsson's innovative ad campaign

    To promote the new model C905 Cyber-shot, Sony Ericsson decided to make the first campaign photographed entirely through mobile phones. The concept reflects the major advantages of the 8.1 meg ...

  • DUALIS TV CommercialDUALIS TV Commercial

    Nissan DUALIS: Two Cars in One - by : Advertising Agency : Whybin\TBWA\TEQUILA\ Melbourne “Given that it’s two cars in one, DUALIS is a unique car, and so it demanded a unique exe ...

  • Suzuki Swift AdvertisementSuzuki Swift Advertisement

    Suzuki SwiftWay of life Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic General Creative Director: Rodolfo Borrell / Copywriter: Yaqui Núñez / Art Direct ...

  • Smoking AwarenessSmoking Awareness

    Com cigarro tudo vira cinza.orWith cigarettes, your life goes to ashes. Advertising Agency: Staff, Rio de Janeiro, Brazil Advertiser: ALERJ / Creation: Rafael Santana, Igor Quintella e Filipe ...

  • Audi Q7 print advertAudi Q7 print advert

    Audi Q7 is a luxury SUV (sport utility vehicle) made on a modified version of the Volkswagen 7L platform.Audi Q7 has 5 doors, front engine, 4WD (four-wheel drive), a powerful engine 4.2 L V8 ( ...

  • S-Pure food advertisementsS-Pure food advertisements

    I am spoiledI pend my days doing nothing but being served. Food is alway there when I need. Meat ? No thanks.I'm a vegetarian. Vitamins, check ups are just my things. My life can never ...

  • Mousepad AwarenessMousepad Awareness

    Frequent massaging breasts enables you detect breast cancer before it strikes. Advertising Agency: Lem, Shanghai, China // Creative Director / Copywriter: Michael Chueng / Art Directors: Lin H ...