Adidas - street marketing campaign

Under the Euro 2008, Adidas has launched 2 street marketing campaigns, in Switzerland and the Austria. In the Austria, Adidas has decided to decorate the big wheel from Vienna to the effigy of his keeper: Petr Cech. [Agency: TBWA \ Berlin / Chief Creative Director: Stefan Schmidt / Art Director: Marco Bezerra / Copywriter: Emiliano Trierveiler / Photographer: Johan Sebastian Hanel / Account Managers: Falk Lungwitz, David Barton / Production: Katrin Dettman] In Switzerland, in the great train station of Zurich, Adidas have 10 great players with a size of 17 meters which were installed in the hall.