Bianco Footwear

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"How to double your collection"

Advertising Agency: & Co, Denmark.

Advertiser: BIANCO SHOES

'Bianco Footwear you will always find the latest trends in shoes and accessories. There are styles for all types of girls and boys'

  • Bianco Footwear
    Bianco Footwear
  • Bianco Footwear
    Bianco Footwear
  • Bianco Footwear
    Bianco Footwear
  • BIANCO SHOES
    BIANCO SHOES

They all look so tired, so I wonder if it's so hard to double your shoes collection...

Creative Director: Thomas Hoffmann / Art Director: Thomas Hoffmann, Martin Storgaard and Jesper Schmidt

 
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adsneeze's picture
Submitted by adsneeze on Friday, 05 December, 2008 - 11:50
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Jackie's picture
1. I gotta agree that ...
Comment by Jackie on Monday, 04 January, 2010 - 16:39.

I gotta agree that they do look so tired!

The idea was interesting, but I don't think this is the best suggestion to people on how to double their shoes collection... mmmm...

Red's picture
2. i personally don't ...
Comment by Red on Tuesday, 19 January, 2010 - 08:49.

i personally don't like the message of this campaign, do you have to be in a homosexual relationship to "double your collection"???

duh?!

lol's picture
3. not only is this ...
Comment by lol on Tuesday, 19 January, 2010 - 20:05.

not only is this offensive (if its even that) but its completely lame. i mean the pictures alone are just awful, to begin with... and the message.... is retarded

Anonymous's picture
4. I actually think the ...
Comment by Anonymous on Thursday, 04 February, 2010 - 17:48.

I actually think the campaign is smart and a great idea.. I do not like it when people talk about being able to talk open about everything; and then if something is said or done, that they see as offensive, they think it is uncool. I think the pictures shows sensuality and emotion (they do not look tired). And it is a little humor. To be homosexual is okay, people do not choose who they love, so why cant you make fun of homosexual if you can make fun of heterosexual people.
- just my oppinion :)
(sorry for the bad formulations) :)

Anonymous's picture
5. I don't mind the ad ...
Comment by Anonymous on Saturday, 20 February, 2010 - 10:45.

I don't mind the ad however it seems to be promoting homosexuality rather than the shoes and that narrows the target market..

Anonymous's picture
6. so basically gay ...
Comment by Anonymous on Saturday, 03 April, 2010 - 19:50.

so basically gay people are shoes

Fotis's picture
7. It's far too ...
Comment by Fotis on Sunday, 27 June, 2010 - 02:44.

It's far too subliminal, it may work better as a jeans ad, not footwear.. a bit tired and far too earnestly cool

Alexsi's picture
8. Super cool work
Comment by Alexsi on Friday, 16 July, 2010 - 12:33.

Super cool work

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