This tv commercial is based on the real story of the Tyler Abrams.
Timberland Earthkeepers tv commercial
The main idea of advertisement is that if you help the nature, the nature will help you. The nature has saved him, because he wears shoes by Timberland Earthkeepers.
Advertising Agency: Leagas Delaney
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I seriously doubt nature is interested in saving us and the huge amounts of energy used on lighting the Timberland (or any) Stores for that matter, the display units, the delivery food taken to the studio to edit this spot, the gas used by the dude who drove his SUV to the mall to buy these shoes. IF WE really cared about nature, we wouldn't be making or selling these things at all. Let's get real and stop SELLING.
Ironic that the adverts focus is the environmental credentials of the shoe when the studio and timberland obviously threw enough money and resources to be the equivalent of the GDP of a small nation on its production.
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