AXE - Turns nice girls into naughty

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'Only Axe could make pretty young ladies forget their intimate clothes in men bathrooms'

Axe still has a great vision in advertising, their brand is unique, and their ideas are great ... most of the time.

made by Agency: Lowe Ginkgo, Uruguay via

  • AXE - Turns
    AXE - Turns
 
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adsneeze's picture
Submitted by adsneeze on Tuesday, 09 October, 2007 - 15:06
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Anonymous's picture
1. please axe. Just. Stop.
Comment by Anonymous on Wednesday, 09 January, 2008 - 08:06.

please axe. Just. Stop.

20something's picture
2. they are kind of ...
Comment by 20something on Wednesday, 09 January, 2008 - 08:08.

they are kind of right...a choking cloud of noxious fumes might make me forget my undergarments in a hurry...to get away.

girl's picture
3. obvivously, they are ...
Comment by girl on Friday, 11 January, 2008 - 23:06.

obvivously, they are selling to men. Have men to fantasize senarios, probably work well for men. But not sure for girls. As girl, if a girl goes on a date with a guy and know he wears that product, she may assume what he's think or expects at the end of the day. Is that good or bad then it's up to the girl

Shauna's picture
4. they need to just make ...
Comment by Shauna on Friday, 25 April, 2008 - 18:16.

they need to just make ads that leave some stuff to the imagination then people that want the sex ads will get what they want but the rest of the world will get the decent ones we want

Anonymous's picture
5. Quit criticizing. It's ...
Comment by Anonymous on Friday, 06 November, 2009 - 01:08.

Quit criticizing. It's not like you can think of something better. If you can, go make your own. Coz these are effective. And girls quit complaining. These ads aren't for girls. UGH!

Anonymous's picture
6. Girls react to this ad ...
Comment by Anonymous on Friday, 16 July, 2010 - 03:08.

Girls react to this ad because for the reason that they are not the target market.
Stop complaining girls... I don't use this product myself but some of my friends do... There are Ads that really don't have an affect to some people but have a great effect on others. If you don't like this Ad then you are not the market... :-)

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