Sony Ericsson's innovative ad campaign

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To promote the new model C905 Cyber-shot, Sony Ericsson decided to make the first campaign photographed entirely through mobile phones. The concept reflects the major advantages of the 8.1 megapixel camera in the new model C905 Cyber-shot. With expert lighting, beautiful model, professional makeup and an expert fashion photographer, the campaign demonstrates the powerful advantages of this cell camera.

  • Sony Ericsson's innovative ad campaign
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This ad is presented in FHM Magazine by Sony Ericsson and Bauer Media. David Hilton (Sony Ericsson UK & Ireland Marketing Director) : "The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created."

 
adsneeze's picture
Submitted by adsneeze on Friday, 07 November, 2008 - 11:19
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Velvet's picture
1. C905 Cyber-shot can be ...
Comment by Velvet on Sunday, 16 November, 2008 - 11:08.

C905 Cyber-shot can be seen http://gizmodo.com/5015230/sony-ericsson-c905-is-a-81+megapixel-cybersho...

Aiden's picture
2. I want it!!!
Comment by Aiden on Monday, 24 November, 2008 - 03:10.

I want it!!!

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