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Sony Ericsson's innovative ad campaign

To promote the new model C905 Cyber-shot, Sony Ericsson decided to make the first campaign photographed entirely through mobile phones. The concept reflects the major advantages of the 8.1 megapixel camera in the new model C905 Cyber-shot. With expert lighting, beautiful model, professional makeup and an expert fashion photographer, the campaign demonstrates the powerful advantages of this cell camera.

Sony Ericsson's innovative ad campaign
Sony Ericsson Ads

This ad is presented in FHM Magazine by Sony Ericsson and Bauer Media. David Hilton (Sony Ericsson UK & Ireland Marketing Director) : "The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created."

adsneeze's picture
Submitted by adsneeze on Friday, November 07, 2008
  • 9509 reads
C905 Cyber-shot
Velvet's picture
Velvet on Sunday, November 16, 2008.

C905 Cyber-shot can be seen http://gizmodo.com/5015230/sony-ericsson-c905-is-a-81+megapixel-cybersho...

I want it!!!
Aiden's picture
Aiden on Monday, November 24, 2008.

I want it!!!

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