'Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.'

Advertising Agency: .start, Munich, Germany

'We have it your way
Pickle in? Pickle out? Only you decide how you want your burger.'

'Strictly controlled ingredients
At Burger King we're extremely serious about controlling the quality of our ingredients. That's why we examine everything. Thoroughly.'

'Onions taken out on request
Just say the word and we'll eliminate the onions from your burgers. Quickly and discreetly.'
Creative Directors: Marco Mehrwald, Thomas Pakull / Art Director: Roland Raith / Junior Art: Nina Zinnhobler / Copywriter: Bernd Nagenrauft / Illustrator: Christoph Hoppenbrock

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