I believe that this approach is very remarkable at the same time as realistic, although the glint of the position of superhero seems to give a little background message. In my opinion, it's a good publicity that invites meditation on the subject, after all,this is the goal of this campaign.

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France / Creative Directors: Gilles Fichteberg, Jean-François Sacco / Art Director: Lucie Vallotton / Copywriter: Julien Perrard / Photographer: Cédric Delsault / Art Buyer: Sylvie Etchemaité / Account manager: Pascal Couvry