Skip to Content

Durex Performa - Last longer

Durex Performa condoms contain benzocaine (a mild anaesthetic), witch helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand's biggest annual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion

Durex Performa Advertising Agency: DDB Auckland, New Zealand

Durex Performa Durex Ads Photographer: Matt Baker / Executive Creative Director: Toby Talbot / Art Directors: James Tucker, Emmanual Bougneres / Copywriters: Simon Vicars, Mike Felix / Assistant Producer: Nick Conetta AIDS badge

Anonymous's picture
:shock: kkl;

:shock: kkl;

Jon's picture
Wow, I have to say that I

Wow, I have to say that I have seen some pretty smart advertising in my day, but this DOES take the cake!! The whole idea behind it is pure brilliance. The effect is two-fold. You have the product that claims to make men last longer, and you have the pillow cases with unattractive figures to make sure that the men definitely last longer.

Anonymous's picture
love to have a pillow of a

love to have a pillow of a sexy bloke lol

Anonymous's picture
I think it's sick to make

I think it's sick to make love to your girlfriend and have disgusting images just to make you last longer.

Anonymous's picture
oh people. it is a

oh people. it is a promotion. no one really expected people to really look at those images during sex. it is called "humor". ease up already

Anonymous's picture
this is funny! oh my days!

this is funny! oh my days!

Ron Jeremy's picture
It's definitely not a joke,

It's definitely not a joke, I recommend every man do so, think of their grandmother or an unattractive co-worker, they'll last longer without the need for fancy condoms.

CubeMe » Blog Archive » Durex’s new “Last Longer” campaign b's picture
[...] Via [Core77] & [Ad

[...] Via [Core77] & [Ad Sneeze] [...]

Anonymous's picture
приколь

прикольно

Bryan's picture
this doesn't make any sense

this doesn't make any sense though. It's stating the same idea twice. Condoms have a numbing agent, so you last longer....then why do you need to look at something ugly if your twig and berries are already numb? I would see this as durex feels like nothing at all, so you have to think about something ugly, or look at something ugly to keep going.

Anonymous's picture
I simply feel sorry for the

I simply feel sorry for the guys that need that...

Anonymous's picture
:roll: :wink: :!: :!:

:roll: :wink: :!: :!: :?: :oops: :grin: :cool: :???: :smile: :shock: :arrow: :twisted: :neutral: :mrgreen: :cool: :evil: :grin: :razz: :idea: :wink: :cry: :roll: :lol: :mad: :sad:

Anonymous's picture
:mrgreen: :neutral:

:mrgreen: :neutral: :twisted: :shock: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops:

Anonymous's picture
try landing an uglier

try landing an uglier girlfriend, instead! :shock:

Anonymous's picture
:oops: :oops: :oops:

:oops: :oops: :oops:

BOINKOLOGY | Durex Performa: Numbs the Penis, Numbs Our Sens's picture
[...] somehow, their latest

[...] somehow, their latest ad campaign has us hating them even more. Handing out pillowcases printed with images of unattractive people to [...]

Zigzag man's picture
the point is not stated or/

the point is not stated or/ and shown clear and this makes it a poor ad i suppose!!

?????????? — ???'s picture
[...] ?? [...]

[...] ?? [...]

jimmyioiiiioo's picture
calm down, its an amazing

calm down, its an amazing bit of pr for the company.

and true! good luck to the people that disagree and give their girlfriend about 2 minutes of sex!

x

Seriously, this woman if freaking HOT! - WickedFire - Affili's picture
[...] Ha ha, my pillow cases

[...] Ha ha, my pillow cases help me last longer Durex Performa - Last longer at Ad Sneeze [...]

Jamie goodier's picture
I only wish i could get it

I only wish i could get it up so that i could actually start thinking about this sort of thing.........

Aiden's picture
hmmmm

at first i didn't get it but then it hit me! wow..... disturbing and original.

Post new comment

The content of this field is kept private and will not be shown publicly.
Similar entries
  • Enjoy the snow. Advertising Agency: DDB, Milan, Italy / Creative Director/Copywriter: Vicky Gitto / Art Director: Francesco Guerrera / Photographer: Pixelway The Audi ...
  • The 2008 Audi Q7 was designed to the same detail as its smaller counterparts. Tiptronic automatic transmission and quattro ® permanent all-wheel drive join forces in this...
  • Designed to thrill Audi RS4 V8 420 HP quattro. Tear Advertising Agency: DDB España, Madrid Nipple Hair Account Executive: Francesca Gonzalez / Copywriter: Alfredo Bi...
  • McDonald's France has a hard time getting customers in France so the Mighty McDonald order a print advertising campaign to improuve their the image as an employer. ...
  • The overstatement is still a way of communicating a possible benefit, in particular when it is brought to an end so great that even today it is impossible to have (but appare...
  • The development of publications around the poker was generated by the transmission of the major poker tournaments in the world by ESPN. “Live Poker Magazine” developed a ...
  • The Renault Twingo was first presented at the Paris Motor Show in September 1992 and sold in continental European markets from 1993. The second generation Twingo was launched...
  • BIGGEST BURGERS IN TOWN Advertising Agency: KesselsKrammer, Germany. This advert is at least 3 years old but I still like the idea. This advert was made for 'Pow ...
  • He was looking at her with binocular. But how she realized that? Maybe she was 2 feet away and saw him without Bynolyt binoculars.... Agency: Duval Guillaume, Antwerp / Cr...
  • Suzuki Swift Way of life Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic General Creative Director: Rodolfo Borrell / Copywriter: Yaqui Núñe...