Durex Performa - Last longer
Durex Performa condoms contain benzocaine (a mild anaesthetic), witch helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand's biggest annual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion
Advertising Agency: DDB Auckland, New Zealand
Photographer: Matt Baker / Executive Creative Director: Toby Talbot / Art Directors: James Tucker, Emmanual Bougneres / Copywriters: Simon Vicars, Mike Felix / Assistant Producer: Nick Conetta 
Submitted by adsneeze on Monday, October 29, 2007
- 11618 reads
:shock: kkl;
:shock: kkl;
Wow, I have to say that I
Wow, I have to say that I have seen some pretty smart advertising in my day, but this DOES take the cake!! The whole idea behind it is pure brilliance. The effect is two-fold. You have the product that claims to make men last longer, and you have the pillow cases with unattractive figures to make sure that the men definitely last longer.
love to have a pillow of a
love to have a pillow of a sexy bloke lol
I think it's sick to make
I think it's sick to make love to your girlfriend and have disgusting images just to make you last longer.
oh people. it is a
oh people. it is a promotion. no one really expected people to really look at those images during sex. it is called "humor". ease up already
this is funny! oh my days!
this is funny! oh my days!
It's definitely not a joke,
It's definitely not a joke, I recommend every man do so, think of their grandmother or an unattractive co-worker, they'll last longer without the need for fancy condoms.
[...] Via [Core77] & [Ad
[...] Via [Core77] & [Ad Sneeze] [...]
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this doesn't make any sense
this doesn't make any sense though. It's stating the same idea twice. Condoms have a numbing agent, so you last longer....then why do you need to look at something ugly if your twig and berries are already numb? I would see this as durex feels like nothing at all, so you have to think about something ugly, or look at something ugly to keep going.
I simply feel sorry for the
I simply feel sorry for the guys that need that...
:roll: :wink: :!: :!:
:roll: :wink: :!: :!: :?: :oops: :grin: :cool: :???: :smile: :shock: :arrow: :twisted: :neutral: :mrgreen: :cool: :evil: :grin: :razz: :idea: :wink: :cry: :roll: :lol: :mad: :sad:
:mrgreen: :neutral:
:mrgreen: :neutral: :twisted: :shock: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops: :oops:
try landing an uglier
try landing an uglier girlfriend, instead! :shock:
:oops: :oops: :oops:
:oops: :oops: :oops:
[...] somehow, their latest
[...] somehow, their latest ad campaign has us hating them even more. Handing out pillowcases printed with images of unattractive people to [...]
the point is not stated or/
the point is not stated or/ and shown clear and this makes it a poor ad i suppose!!
[...] ?? [...]
[...] ?? [...]
calm down, its an amazing
calm down, its an amazing bit of pr for the company.
and true! good luck to the people that disagree and give their girlfriend about 2 minutes of sex!
x
[...] Ha ha, my pillow cases
[...] Ha ha, my pillow cases help me last longer Durex Performa - Last longer at Ad Sneeze [...]
I only wish i could get it
I only wish i could get it up so that i could actually start thinking about this sort of thing.........
hmmmm
at first i didn't get it but then it hit me! wow..... disturbing and original.
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