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Listerine - mouthwash advertising

Listerine in a antiseptic mouthwash. The name is inspired by 'Joseph Lister' who is the father of modern antiseptics.

Listerine

'You shouldn't be here.' 'Want to be staring at this dull ceiling again?' 'Do you thing much of our mouthwash now?' 'How much would you pay to not be sitting here?'

Advertising Agency: EURO RSCG, Prague / Creative Director: Dejan Stajnberger / Art Director: Michal Gabriz / Copywriter: Stepan Zalesak

Submitted by adsneeze on Tuesday, March 06, 2007
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Dave Ashcroft's picture
Hi, I've been listening to

Hi,
I've been listening to your ad on the local radio station, just thought you might like to think about changing it to something like --

Treat your mouth to some well deserved TLC "Total Listerine Care"

Dave Ashcroft on Sunday, January 13, 2008.

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