well really... concept is understndable but it could hav been in a way which could make us USE it not... "gross" it!!

I have to say, I think it is rather clever. A vampire is a pseudo-reality (rather how a menstrual cycle feels – especially as it can only be experienced first-hand by only one gender). Vampires are not easily satiated. Most sanitary towels or tampons are very easily satiated. I am going to look for Johnson & Johnson products because if their products can outlast the average best on the shelves, I'm sold!

The ad has nothing to do with vampires and menstruation via the blood sucking. It is the absorption capacity which is the key concept. Blood and blood flow would come next as a direct link.

The advertisement imagery is dark and the partly 'taboo' is another link, so the mood is not unlike that as how the menstrual cycle (as beautiful as the letting go process is mentally) can leave a woman feeling.

The agency also chose an image of a man who is not particularly good looking like our 'hero, run of the mill' vampires. He looks a little off colour, as many of us feel when one has one's menstrual cycle. So, whether intentionally or not, the agency has managed to take the sexual appeal out of vampire 'allure'. The advert even has a bluish tinge to it, again, empathysing with how menstruation can leave one feeling – from even the pure physical aspect. Both menstrual cycles and vampires drain you of vitality in their own ways, albeit different blood and from different parts of the anatomy.

From my point of view, they have created a very clever analogy with a good deal of thought, sensitivity and they have an underlying intelligence which portrays that they know and understand a woman. On top of that they have managed a touch of humour, as both are 'monsters' of a sort and there is a hint of theatrics which automatically comes into the equation!

Tampax by Proctor & Gamble could possibly lose a very good customer... if Johnson & Johnson's products absorb as the image suggests... but then, each to her own. I certainly will be looking out for them and trying them out. Most other menstrual product adverts suck! At least this one twists that around, though probably not intended by the advertiser.

this is gross, but very clever !
and good since everyone is obsessed with vampires lol