The Shiatsu massage is a technique that translates into Shi (finger) and atsu (pressure). This is the concept under which has developed the next campaign abroad that stands out for its simplicity and creativity, support and merging message and allowing for active public involvement.

It’s just a simple poster pasted on a wall with the message “Press to relax” on the image. The surprise comes when the press with your finger on the paper hears a tiny explosion caused by its rear plastic bubble.