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P&G - Tide Coldwater

IF EVERYONE IN NEW YORK CITY WASHED THEIR LAUNDRY IN COLD WATER FOR JUST A DAY. THE ENERGY SAVINGS COULD BE 5.7 MILLION KWH ENOUGH TO POWER EVERY LIGHT IN THE EMPIRE STATE BUILDING FOR AN ENTIRE MONTH SAVE LOADS OF ENERGY TIDE COLDWATER.

Empire State Building Empire State Building Advertising Agency: Saatchi & Saatchi, New York

Cruise Ship Cruise Ship Stadium Stadium Copywriter: Jake Benjamin / Typographer: Kevin Li / Creative Director: Tony Granger, Jan Jacobs, Leo Premutico / Art Director: Mark Voehringer / Art Buyer - Alli Taylor / Digital Artist - Yan Apostolides

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