Advertising the king of bluff
The development of publications around the poker was generated by the transmission of the major poker tournaments in the world by ESPN. “Live Poker Magazine†developed a print campaign focusing on the art of bluff, a subject of keen interest to their readers. "Become the king of bluff. Live Poker Magazine"
Advertising Agency: DDB, Paris, France / Creative Directors: Alexandre Hervé, Sylvain Thirache / Artistic Director: Benjamin Marchal / Copywriter: Olivier Lefebvre / Art Buyer: Sophie Mégrous / Advertiser’s Supervisor: Thomas Granger / Account Supervisor: Georges Djen / Photographer: David Stewart / Retouching: B’pong from ibelieveinadv
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