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Infrarouge anti sleeping campaign

"Sleeping sucks"
for a nightlife guide this is an amazing idea! a simple idea taken literally

Infrarouge campaign
Infrarouge campaign
"Sleeping sucks"
"Sleeping sucks"
Infrarouge "Sleeping sucks"
Infrarouge "Sleeping sucks"

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Olivier Dermaux / Copywriter: Mathieu Vinciguerra
Account Executives: Cécile Lejeune, Mathieu Delcourt, Damien Bescou
Illustrator: craOman

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