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Hansaplast Sensitive ad campaign

Hansaplast Sensitive with its soft fleece is particularly suitable for sensitive skin. Hansaplast Sensitive conducted a publicity campaign very interesting for children.
"Plasters that heal."

Hansaplast Sensitive

Hansaplast Sensitive

We all know that at that age there, many of them want to become a firefighter, ambulance worker, nurse or doctor. And we know also that the slightest injury brings a lot of grief even if it is not serious. Here with this publicity it will be easy for parents to play down the incident by telling the story of the young firefighters who come along the wound to heal.
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo / Art Director: Jordi Rins / Copywriter: Juank Espejo / Illustrator: Urano / Photographer: Jordi Bernabé

adsneeze's picture
Submitted by adsneeze on Wed, 03/26/2008 - 00:53
  • 5094 reads
Lule's picture
Submitted by Lule (not verified) on Sun, 03/30/2008 - 01:41.

Wonderfull campain. Thanks for posting. Pingback: http://www.lulehome.de/blog/single.php?date=1206826680

Anonymous's picture
Submitted by Anonymous on Fri, 04/04/2008 - 12:17.

WHY DIDN'T THEY USE CHILDRENS HANDS AND LEG FOR THE PHOTOS THEN?

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