We all exploit and are exploited, as for the "exploit women campaigne", this women chose to exploit using her sexuality and nudity to get what she wanted, weather it be fame, money, excitement etc. This add is an artistic image, a vehicle to portray a message.
This message is for the awareness of people to "consider" that there is nothing sexy about wearing something that is tied to senseless pain and killing.

PORNOGRAPHY - (from Greek πόρνη (porni) "prostitute" and γραφή (grafi) "writing"), more informally referred to as porn or porno, is the representation of the human body or sexual activity with the goal of sexual arousal. It is similar to, but distinct from erotica, though the two terms are often used interchangeably.
In general, "erotica" refers to portrayals of sexually arousing material that hold or aspire to artistic or historical merit, whereas "pornography" often connotes the prurient depiction of sexual acts, with little or no artistic value. The line between "erotica" and the term "pornography" (which is frequently considered a pejorative) is often highly subjective. In practice, pornography can be defined merely as erotica that is perceived as "obscene". The definition of what one considers obscene can differ among persons, cultures and eras. This leaves legal actions by those who oppose pornography open to wide interpretation.

EXPLOIT -
noun; A heroic or extraordinary deed.

verb; Benefit unfairly from the work of (someone), typically by overworking or underpaying them.
Use a situation or a person in an unfair or selfish way.

transitive verb; To use for one's own advantage.