Creative Director: Nigel Dawson / Art Director: Peter Becker Copywriter: Nigel Dawson / Photographer: Hugh Peachey Prosthetics and Effects: Nic Dorning
Worksafe ad campaign
From 2006 to 2007, WorkCover recorded 37,527 reports of serious workplace injuries or diseases including 8449 cases of permanent disability and 98 fatalities just in New South Wales, Australia. It is estimated that workplace injuries cost the Australian economy $34 billion every year. So, these ads are for the working people or for the big companies?
Advertising Agency: Grey, Melbourne, Australia
It doesn't hurt to speak up.
- 29499 reads






























It costs $38 Billion because the administrators of the claims management are more interested in their bonuses and fringe benefits than actually preventing injuries or helping injured workers get on with their lives and back to work. Its easier for Workcover corporations throughout Australia to keep the management employed by maintaining as many injured workers as possible on the system. It is not in their best interests to stop injuries at work or to help injured workers back to work. They would be out of jobs overnight.
Why not bring back the common law- at least compensation would be awarded by impartial judges.
What a stupid idea bringing back the common law- many people employed in the insurance companies for one would be out of jobs, the fat cats would not get their bonuses, employers would enjoy not paying overinflated levies and worst of all injured workers would no longer be oppressed and tormented by the system.
Workcover is about making money first. Rehabilitation and maintaining the Injured workers are only "the means to an end."
As long as the people who run the system benefit from it, it will stay that way.
What a stupid suggestion that the managers of WorkCover are only interested in maintaining a steady flow of injured people. What person who is right in the head would deliberately set people up to get injured to keep their job? And they would keep their job anyway, because the department is needed anyway incase there is an accident, which there inevitably will be.
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