Action developed by Mccann Erickson of Romania for APFR (The Association for the Promotion of Women in Romania) clearly shows that nothing escapes advertising.

To encourage people to report cases of abuse and domestic assaults, public phones were printed. The phone has a fist in the box and the face of the woman with the injured eye.

An action worthy of being copied by many countries, because almost every day hear stories of women who were beaten by the 'husbands' and many are afraid to denounce them ...

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