Black Eye Ads

"Support bras, now available."

Advertising Agency: DDB Toronto, Canada / Creative Director: Andrew Simon / Art Director: Alexandra Wells / Copywriter: Courtney Colomby / Photographer: Chris Gordaneer / Make-up: Jordana Maxwell

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Submitted by adsneeze on Saturday, 23 February, 2008 - 03:39

38056 reads

1. [...] Black Eye Ads - ...

Comment by Week 08-09 del.icio.us links February 25, 2008 Â« Steveinthe on Monday, 25 February, 2008 - 23:52.

[...] Black Eye Ads - AdSneeze.Com [...]

2. I don't get this ad?? ...

Comment by Dakota on Thursday, 17 July, 2008 - 11:31.

I don't get this ad?? What the hell is it for?

3. i think it is about ...

Comment by varun on Thursday, 24 July, 2008 - 08:35.

i think it is about women voilence(mis spelt)

4. I daresay they are ...

Comment by ama on Friday, 12 September, 2008 - 23:50.

I daresay they are being hit in the face by their boobs, and should thus purchase sportsbras?

5. I did't understand ...

Comment by Anand on Friday, 03 October, 2008 - 06:00.

I did't understand about that...

6. maybe they are getting ...

Comment by Anonymous on Saturday, 11 October, 2008 - 19:12.

maybe they are getting hit in the face with their boobs

7. its a "Support bras, ...

Comment by Anonymous on Thursday, 11 December, 2008 - 12:43.

its a "Support bras, now available." advert

8. I think it's an ad For ...

Comment by Anonymous on Thursday, 26 March, 2009 - 15:04.

I think it's an ad For domestic abuse.

9. It's clearly to show ...

Comment by Anonymous on Tuesday, 19 May, 2009 - 17:20.

It's clearly to show that femininity and rough sports can go hand-in-hand. That women can get busted up playing sports, too, and that it makes them no less beautiful.

10. this is weird, i do'nt getit.

Comment by Anonymous on Monday, 08 June, 2009 - 13:27.

this is weird, i do'nt getit.

11. "Submitted by ...

Comment by bec on Monday, 08 February, 2010 - 07:46.

"Submitted by Anonymous (not verified) on Thu, 03/26/2009 - 15:04.

I think it's an ad For domestic abuse."

hi hi hi - ad for domestic abuse, likeeee... go home and beat the s#&T out of your wife?

"canada's largest running store"

12. Read the tag line on ...

Comment by Anonymous on Tuesday, 11 May, 2010 - 21:20.

Read the tag line on the top of the ad you idiots... It's for a sports bra.

13. this ad is so ...

Comment by Anonymous on Sunday, 23 May, 2010 - 07:03.

this ad is so offensive on so many levels. Using domestic violence references to sell bra's??? really people, both these things are opressive towards women and your using them in conjunction to sell products to women? you must be out of your fucking mind if you think this campaign a) will work b) wont piss women offf so much they tell everyone not to buy your products. I know im going to.

14. ... are you a moron? ...

Comment by Anonymous on Thursday, 03 June, 2010 - 03:14.

... are you a moron?

Because I don't think domestic abuse is being implied at all. What? Women can't get roughed up in sports? Women can enter fist fights like men do? You see a woman with a bloody nose or black eye and she must be being beaten by a husband or a boy friend? What kind of sexist bullshit is that, you hypocritical slut?