Prevention of Cruelty advertising campaign
This campaign delivers The Campaign Palace in Australia presents a very particular insight. The customer is the RSCPA (Royal Society for the Prevention of Cruelty to Animals), and from my point of view is not bad advertising campaign. The campaign explains roughly that the person who abuses a woman probably abused an animal of a child, and a child who suffers domestic violence is likely to be "cruel" with an animal, repeating the pattern learned.
“Animal cruelty shows itself in many ways. Nearly 20% of abused children in turn abuse animals. That's why, when an RSPCA Inspector discovers a child is responsible for an act of animal cruelty, they know it may not only be the pet that needs help. Often by alerting welfare organisations, our inspectors have helped prevent not just animal abuse but child abuse.â€
“We help deal with all kinds of animals. Nearly 57% of domestic abuse victims delay seeking help, fearing if they do, their pets will be harmed. Through our Pet Protection programs, the RSPCA ensures these women get the help they need by looking after their pets.†Advertising Agency: The Campaign Palace Sydney, Australia / Executive Creative Director: Paul Fishlock / Art Director: Andrew Town, Thom Davy / Typographer: Thom Davy / Photographer: Andreas Smetana / Copywriter: Laurie Ingram / Other Additional Credits: Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann
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Help the animals!
Paul Fishlock once penned an ad where a guy was holding up a dead dog with the line - here's a dead dog... where's my award? - about charity advertising and awards - I wonder if he'll get any awards for this one?
The picture of that boy is just horrible.
My name is Sarah
I am but three,
my eyes are swollen
I cannot see.
I must be stupid,
I must be bad,
what else could have made
my daddy so mad?
I wish I were better,
I wish I weren't ugly,
then maybe my Mommy
would still want to hug me.
I can't speak at all,
I can't do a wrong
or else I'm locked up
all the day long.
When I awake I'm all alone
the house is dark
my folks aren't home.
When my Mommy does come
I'll try and be nice,
so maybe I'll get just
one whipping tonight.
Don't make a sound!
I just heard a car
my daddy is back
from Charlie's Bar.
I hear him curse
my name he calls
I press myself
against the wall.
I try and hide
from his evil eyes
I'm so afraid now
I'm starting to cry.
He finds me weeping
he shouts ugly words,
he says its my fault
that he suffers at work.
He slaps me and hits me
and yells at me more,
I finally get free
and I run for the door.
He's already locked it
and I start to bawl,
he takes me and throws me
against the hard wall.
I fall to the floor
with my bones nearly broken,
and my daddy continues
with more bad words spoken.
'I'm sorry!' I scream
but its now much too late
his face has been twisted
into unimaginable hate.
The hurt and the pain
again and again
oh please God, have mercy!
oh please let it end!
And he finally stops
and heads for the door,
while I lay there motionless
sprawled on the floor.
My name is Sarah
and I am but three,
tonight my daddy
murdered me.
This is a poem I stumbled across on Facebook. It sadens me to think that this really happens to so many children... And what can we do to help?!
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