A social anti-smoking print advertisement made for the "world no tobacco day". This anti-smoking campaign was releaced in Greece. You can see a simple cemetery with a small blank space between the crosses, the ad suggest that specific are is just for non smoking people. If you are smoking, this make you think at the value of your life!

Client: World No Tobacco Day Advertising Agency: TBWA, Athens Creative Director: Vangelis Vrouvas / Copywriter: George Loukoumis / Vassilis Kleisouras / Art Director: Christos Kliafas / Photographer: Hans Peter Merten - Corbis
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Submitted by adsneeze on Saturday, 16 February, 2008 - 05:23
1. What!? Smoking is bad ...
What!? Smoking is bad for you?!
2. Is bad for you!
Is bad for you!
3. So non-smokers don't ...
So non-smokers don't get to have a cross on their graves. cool i am gonna quit smoking.
4. nice ad, clearly too ...
nice ad, clearly too clever for its target audience though
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