Alberta Travel - guerrilla marketing
In countries where snow is synonymous with holidays, guerrilla marketing is a very good idea. Venture Communications of Toronto being promoted in the ranks of underground tourism in their own country with recreational activities such as skiing in Alberta. The solution for this season has much merit.
Advertising Agency: Venture Communications, Toronto
With this campaign that comes from the land of the maple leaf, the guerrilla strategies must be in the eye and mind of many the national advertising agencies.
Creative Director: Jon Mychajlyszyn / Art Director: Brad Van Schaik / Photographer: Jason Stang / Graphic Design: Marcelle Faucher
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Funny how "great minds" think alike. Too bad Scholz & Friends from Berlin has come up with the same idea and has made the London International awards for 2007. Great job on the silver, Scholz & Friends.
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