New journey time. New station. New London
London is changing.
New journey time. New station. New London
Advertising for Eurostar it's hard. Eurostar is the fastest the train connecting Paris and London, but who wants to go to London?
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Cedric Moutaud
Copywriter: Bernard Naville
Photographer: Cedric Delsaux
- 6887 reads
Why are all the images quite out of date? The teletubbies haven't been on TV for years, Mr Bean is really old school and the punk era was 20 years ago. London is at the forefront of fashion and has an amazingly diverse culture, this is so 2-dimensional and cliched.
I suppose that the ads are made by really old people :idea:
I suppose it's because the Euro Star is an international means of transportation and so advertisers resorts to clichés because it is what Monsieur Dupont think of when someone tells him "England". However, I think that what the advertisers mean here is that these clichés are no longer true. so it's rather positive.
No matter how old these ads are, they still effectively catch the attention of viewers.
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