New journey time. New station. New London

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London is changing.
New journey time. New station. New London

New London
Advertising for Eurostar it's hard. Eurostar is the fastest the train connecting Paris and London, but who wants to go to London?
Advertising Agency: Leg, Paris, France

New station
Creative Director: Gabriel Gaultier
New journey time
Art Director: Cedric Moutaud
London
Copywriter: Bernard Naville
eurostar
Photographer: Cedric Delsaux

 
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adsneeze's picture
Submitted by adsneeze on Thursday, 08 November, 2007 - 02:36
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Anonymous's picture
1. Why are all the images ...
Comment by Anonymous on Thursday, 08 November, 2007 - 03:36.

Why are all the images quite out of date? The teletubbies haven't been on TV for years, Mr Bean is really old school and the punk era was 20 years ago. London is at the forefront of fashion and has an amazingly diverse culture, this is so 2-dimensional and cliched.

Advert Sneeze's picture
2. I suppose that the ads ...
Comment by Advert Sneeze on Thursday, 08 November, 2007 - 03:53.

I suppose that the ads are made by really old people :idea:

Anonymous's picture
3. I suppose it's because ...
Comment by Anonymous on Sunday, 09 December, 2007 - 03:30.

I suppose it's because the Euro Star is an international means of transportation and so advertisers resorts to clichés because it is what Monsieur Dupont think of when someone tells him "England". However, I think that what the advertisers mean here is that these clichés are no longer true. so it's rather positive.

Andy Sedgwick's picture
4. No matter how old ...
Comment by Andy Sedgwick on Thursday, 20 November, 2008 - 20:11.

No matter how old these ads are, they still effectively catch the attention of viewers.

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