New journey time. New station. New London
London is changing.
New journey time. New station. New London
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Advertising for Eurostar it's hard. Eurostar is the fastest the train connecting Paris and London, but who wants to go to London?
Advertising Agency: Leg, Paris, France
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Creative Director: Gabriel Gaultier
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Art Director: Cedric Moutaud
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Copywriter: Bernard Naville
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Photographer: Cedric Delsaux

















Why are all the images quite
Why are all the images quite out of date? The teletubbies haven't been on TV for years, Mr Bean is really old school and the punk era was 20 years ago. London is at the forefront of fashion and has an amazingly diverse culture, this is so 2-dimensional and cliched.
I suppose that the ads are
I suppose that the ads are made by really old people :idea:
I suppose it's because the
I suppose it's because the Euro Star is an international means of transportation and so advertisers resorts to clichés because it is what Monsieur Dupont think of when someone tells him "England". However, I think that what the advertisers mean here is that these clichés are no longer true. so it's rather positive.
No matter how old these ads
No matter how old these ads are, they still effectively catch the attention of viewers.
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