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The Swedish lottery campaign

The Swedish lottery offers no risk to the stock market, but you need just buy a ticket.

Don't risk losing. Buy lottery bonds. Your money is guaranteed and you may win millions.

Advertising Agency: Storakers McCann, Stockholm, Sweden

The Swedish lottery campaign
Swedish lottery campaign
Swedish lottery campaign
Swedish lottery campaign

Advertiser: Riksgalden The Swedish National Dept Office

Art Director: Ola von Bahr / Copywriter: Christian Heinig / Photographer: Petrus Olsson/Adamsky

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