These days, it is imperative for companies to have an on-line presence that spans a range of networks. It is a good idea to set up your own website, Facebook page and LinkedIn profiles for your company members. Also participate in other public forums, discussions, and sites related to your industry. While you take care of the customer service and the other core aspects of your business, you can work with professional third-party digital designers to get the site you want.
Working with Freelancers and Agencies
You can work with a freelance designer or with agencies. If you work with a freelance designer you will be working directly with the person who is creating your site. Choose a provider who communicates well, delivers on time, and has a portfolio filled with high-quality work that you like as well. Each designer's style is different, so you compare and find one that has art that you like the most. A freelance designer is usually the best option if you are looking for a custom design, but you will also be working at hourly rates and most likely with a budget.
If you work with an agency that employs digital designers, you will be interacting with marketing and sales people who will take your order, talk about your needs, and set you up with a project planner in the design department. At the end, you will have a product designed to your specifications, but you may not have as much customisation options as with a freelancer and you will also most likely be given templates to choose from. In most cases you will also be able to access additional custom design services, but this is charged at an hourly rate and can be expensive.
Technology and Digital Design
The best digital designers keep up-to-date with the latest technologies and will be able to create a website or your other on-line assets for a variety of platforms and systems. You will be able to create a mobile website that your customers and sales people can use during the day while they are on the road. Full-featured websites to be viewed and used on PCs or Macs can also be created, so users can use them at home or in the office.
Perhaps you are also advertising your business in a number of sources? You can use digital designers to create video marketing and news marketing for you to spread the word about your products and services. You can make interactive videos to be played on computers, mobile phones, televisions, and gaming consoles. A graphic designer will also be able to help you create other promotional material such as a sales page, an e-book, flyers, brochures, rebates, coupons, gift cards, bookmarks and many other elements that could help your business.
Website and User Interface Design
One of the key components of a good website is a user interface that is easy for customers to use. Navigation menus should be very prominently displayed and the site should also be fast, responsive, and quick to load. If you want to create a seamless user experience for your clients, then you should make sure you work with a designer or an agency that also has programming and coding abilities, as they will need to implement many elements of your site using a variety of languages.
The implementation stage of your website could take some time, so be prepared to work closely with the programmers to resolve any additional problems that might arise or decisions that need to be made.
Another important consideration is that your website should be usable by a number of people with disabilities and other accessibility issues. The website should also be easy to edit for you, or you should work with a team that provides follow-up and support should you need any assistance. Alternatively, you could use the initial set-up process as a learning experience and when you are confident enough you can take over management of your website and other assets yourself. To start off, you will want to ask for an easy to edit website that is not too hard to manage later on.
Search Engine Optimisation and Your Website
To make sure that your website is easy to find on the Internet, make sure that your text is search engine optimised (SEO). There are many graphic designers and other digital agencies who will be able to help you with optimisation services. Sometimes all it takes is to identify the best keywords to position your site and then the texts are edited so they will earn rankings fast.